Ways To Tell If Your Affiliate Program Stinks

Uncategorized - August 11, 2019 admin Comments Off on Ways To Tell If Your Affiliate Program Stinks

Title:
Dear Affiliate Manager, 7 Ways To Tell If Your Affiliate Program Stinks

Word Count:
560

Summary:
Question: Why aren&65533;t my affiliates promoting my affiliate program? And, how do I get more to sign up?

Dear Affiliate Manager:

I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. It&65533;s easy. Just put yourself in your affiliate&65533;s shoes. If you&65533;re not creating loyalty in your affiliates, they&65533;re going to look for a better program to promote, and you&65533;ll be left in the dust.

Now that I&65533;ve got your attention, let&65533;s…

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Article Body:
Question: Why aren&65533;t my affiliates promoting my affiliate program? And, how do I get more to sign up?

Dear Affiliate Manager:

I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. It&65533;s easy. Just put yourself in your affiliate&65533;s shoes. If you&65533;re not creating loyalty in your affiliates, they&65533;re going to look for a better program to promote, and you&65533;ll be left in the dust.

Now that I&65533;ve got your attention, let&65533;s go through some key components of making your affiliate program attractive to affiliates, so they don&65533;t start shopping around.

1. Reputations are on the Line.
Of course, number one is quality. Do you have quality products and customer service? An affiliate&65533;s reputation is on the line every time we consider promoting a product or service. If your products are junk or you&65533;re making our referrals upset in any way &65533; we&65533;ll drop you faster than something *really* hot.

2. Lay the Money on the Table.
It&65533;s not just about the percentage commission. That won&65533;t motivate and make loyal affiliates, but, it is a start. Are you talking 5%? Then, unless you offer millions of products at great prices and have a solid reputation, you&65533;re not going to be getting a whole lot of affiliates.

3. Who&65533;s getting credit?
Show your affiliates that you value them by setting long cookies and they&65533;ll keep sending you traffic. How long are your cookies? The longer the better.

4. Closing the Deal.
If your affiliates are sending you traffic, I hope you have a newsletter (or ecourse) on that sales page for two reasons. 1. It means you&65533;re smart and know how internet marketing works, and 2. It means that the affiliates get more than one chance to close the deal, because you&65533;re going to be following up with the lead and closing the sale for us. This shows us that you take your business seriously &65533; a very important indicator.

5. Like Frosting on the Cake.
Assuming all things are equal, if your program is two-tier or residual, you&65533;ll have affiliates lined up to promote you.

6. Are you even trying?
There is nothing more frustrating than joining an affiliate program that you&65533;re really excited about, logging in and seeing &65533; nothing but a couple of links. No content, no ebooks, no videos. Zip. This is especially disappointing if you know the author or owner is sending out a weekly newsletter. Share your articles with your affiliates, allow them to be rebranded, and I guarantee you&65533;ll get loyalty.

7. That&65533;s just Rude.
Almost more insulting than not providing any content is providing &65533;leaky&65533; articles. Yes, I have seen affiliate programs that so &65533;generously&65533; provide articles for their affiliates. But, the articles had plugs for their other programs in the body of the article. Now, I&65533;m not naming names, but I do feel that&65533;s pretty cheap to be stealing from your own affiliates.

Those are just a few ways to tell if your affiliate program stinks.

I hope you read and reread this advice. Treat your affiliates like partners and they&65533;ll plaster your link all over the web. You&65533;ll have affiliates lined up to promote every new product you offer, and they&65533;ll sing your praises every chance they get.